Apple iPad Reminds Us How Brands Succeed by Transforming Experiences
Apple iPad Reminds Us How Brands Succeed by Transforming Experiences
Apple iPad Reminds Us How Brands Succeed by Transforming Experiences — To borrow a line from Scrooge, “I’m as giddy as a drunken man.” With today’s Apple iPad intro, it feels like Christmas.
I was glued to Engadget’s live blogfeed of the announcement. Apple is leveraging its iPhone technology in a new tablet format, adding bells and whistles like unlocked, no contract, and cheap 3G data plans, a keyboard dock and the iBookstore.
But once again, as we’ve seen in the past with Apple, the whole is larger than the sum of the parts.
In the tech industry we pay homage to “innovation” as the ultimate springboard for leadership positioning and killer differentiation. Who does it better than Apple? Lots of companies make products, but only a few reinvent how we learn, communicate and experience. Remember trying to use a pre-iPod Mp3 player?
Mine was a Diamond Rio; frustrated and ticked off are two reactions that come to mind. Remember how you felt the first time you used an iPod? For me, it was the same feeling I get when I step foot in a new country. Wow, this is someplace different, and it’s cool, and a little scary but I’m happy to be here and I want to discover this new place. The iPod wasn’t just innovative because of its simple design and intuitive ease of use. T
RichMine – new underground arcade for iPhone
RichMine – new underground arcade for iPhone
RichMine, an underground arcade game for iPhone and iPod touch, developed and published by Zveno Games (www.zvenogames.com), has been released on App Store.
RichMine will force player to throw picks, catch gems and fill 20 barrels with riches of deeps. The task is to assist two nice, but clumsy dwarfs in obtaining precious stones in the rich mine, where gems are falling down from the arch like a shower. You knock the pick and catch the brought down gems during 20 levels.
Dwarf with picks is controlled by touchscreen and his fellow worker is moved by accelerometer. In every cave there are 6 picks to throw. If you catch a falling pick, you can use it again and this increases chances to win. The deeper dwarfs go, the more indestructible obstacles and enemies they meet. Such underground inhabitances as ghosts, bats, spiders and cobwebs love to steal picks. The level lasts until you bring down the last gem (you win) or use your last pick (you fail).
The game has an easy to pick up tutorial and high scores table. RichMine for iPhone and iPod touch can greatly fill few free minutes during the day.
