Last Updated on Wednesday, 27 January 2010 09:36
Written by editor
Wednesday, January 27th, 2010
Level 3 Communications, Inc. today announced that it is working with software publishing company Zolmo Limited to deliver caching, on-demand video content and geo-targeting services for the Jamie Oliver “20 Minute Meals” iPhone application.
The “20 Minute Meals” application is a mobile digital cookbook full of step-by-step instructions, full-screen photography, a shopping list feature, and high-quality videos that users can follow to create 55 healthy meals from the popular chef.
Level 3 is working with Zolmo to deliver caching and download services for the application over the Level 3 Content Delivery Network (CDN). Level 3 is also delivering token-based authentication and geo-targeting to give Zolmo the ability to customize delivery options to users. In addition, Level 3 worked with Zolmo to de-couple the video content from the application’s other content (recipes, photos, shopping lists) to enable users to more quickly download and install the application.
“As more people turn to mobile devices for content, there is a greater expectation that the quality of the mobile experience will mirror that of the traditional online experience,” said Peter Neill, senior vice president of Content Markets for Level 3. “By leveraging the Level 3 IP backbone, we’re able to provide the scalability and reliability needed to ensure a first-class user experience.”
The “20 Minute Meals” iPhone application was developed by Jamie Oliver and London-based Zolmo Limited, a software publishing and development company that creates lifestyle and entertainment applications for the next generation of digital devices.
“It was important to us that the application provided a clean, fast, hassle-free customer experience, and using the Level 3 CDN to deliver content directly to the mobile device is helping us to ensure that,” said Tristan Celder, CEO of Zolmo. “Users now have faster access to the videos, targeted content and a great application that’s designed to work with their mobile lifestyle.”
The application gives users access to over an hour of video clips from the chef, demonstrating kitchen skills ranging from cutting and chopping to cooking techniques. The video on-demand feature allows users to choose the videos they want to store on the mobile device and delete the ones that they have already watched. To download the application, please visit the iTunes store.
