iPhone Users Spend 9.6 Minutes

iPhone Users Spend 9.6 Minutes per App


Greystripe, an ad network for mobile applications and games, has a new report showing how consumers are using free iPhone applications.
Among the interesting findings:
* People use free apps an average of 20 times before getting bored and looking for something else.
* The average time they spend using/playing with the apps is 9.6 minutes.
* So-called “tailgate” ads, which are short flash videos or games users interact with before an app launches, are keeping people’s attention for about 22 seconds — a positive development in the fledgling mobile ad space.
The data are based on the 600 applications in Greystripe’s network, including videogames like Beer Pong and Origami Rose that were created by independent developers. Greystripe is also serving ads for EA Mobile’s first ad-supported mobile game, Lemonade Tycoon, which tests users’ abilities to run a lemonade stand.
Apple has 35,000 applications. Others have put out various metrics about app usage, such as mobile analytics provider Flurry, as well as Pinch Media, whose presentation from earlier this year has made the rounds with app developers and venture capital firms:

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